Behavioural analysis
Heatmaps, scroll maps and session recordings to see exactly where users struggle.
02
Conversion Rate Optimisation
Growth & AnalyticsHeatmaps, session recordings and structured A/B testing — turning the traffic you already pay for into measurable revenue, one validated change at a time.
What we deliver
CRO isn't guesswork. We instrument your store, find where visitors hesitate and drop, then run controlled experiments so every change is backed by data — not opinions.
Research
Testing
A/B & multivariate tests
Prioritised experiment roadmap with clean statistical setup and clear win criteria.
UX
Funnel & checkout fixes
Targeted UX improvements to PDP, cart and checkout where the money leaks out.
Reporting
Revenue attribution
Transparent reporting that ties each test back to real revenue impact.
How we work
01
Instrument & baseline
Install analytics, heatmaps and recordings, and establish a clean conversion baseline.
02
Hypothesise
Turn observations into a ranked backlog of testable hypotheses by expected impact and effort.
03
Experiment
Run one controlled test at a time to statistical significance — no muddying the water.
04
Roll out & repeat
Ship winners, document learnings and feed them into the next cycle.
What's included
- Heatmap & session-recording setup
- Full conversion funnel audit
- Prioritised experiment roadmap
- A/B & multivariate test builds
- Checkout & cart optimisation
- Statistical significance analysis
- Monthly performance reporting
- Win documentation & playbook
The outcome
+27%
Median conversion lift across CRO engagements
12+
Experiments run per quarter
0
Changes shipped without data behind them